ATMOON Entertainment’s much-anticipated music video Jhyain, featuring the talented singer-actress Manzayashree Bhatta, was recently unveiled in a spectacular fashion at Times Square, New York. The video was showcased on the iconic Nasdaq LED screen and the largest Midtown Financial LED screen, creating a dazzling visual experience for passersby.
As the rain lightly drizzled on the bustling streets of New York, the vibrant imagery of Manzayashree in her golden shimmering attire in the video captivated the attention of countless onlookers. Many paused to absorb the enchanting visuals and the mesmerizing moments of Jhyain, turning a portion of the busy square into an impromptu audience for this extraordinary debut.
ATMOON Entertainment, a newly established production company, aims to revolutionize the entertainment landscape with high-quality projects. Jhyain marks their debut, showcasing a fusion of Hindi and Nepali music, and features a hook line inspired by a well-known Nepali folk song. The company is committed to producing meaningful content that bridges cultural divides, working with top-tier talent from both Hollywood and Bollywood. Following its debut at Times Square, Jhyain is now available worldwide on YouTube at @atmoonent.
The music video reflects Manzayashree’s dedication to meaningful storytelling and quality artistry. The music video is not only a showcase of her fascinating vocal talents but also highlights her acting prowess, starring alongside model, actor and fitness enthusiast Aleksandar Alex Ilic.
The production of Jhyain involved an elite team from Mumbai, led by renowned cinematographer Binod Pradhan, known for his work on acclaimed films like Devdas and Kalank. The choreography, crafted by Caesar Gonsalves of Bosco-Caesar fame, adds a dynamic visual layer to the video, enhancing its appeal.
The video is a lavish spectacle, featuring golden elements throughout the set and Manzayashree’s costume, which took months to design. This attention to detail contributes to the overall aesthetic, making Jhyain one of the most expensive music videos produced in Bollywood history.
Jhyain emerges as a modern musical piece that blends traditional Nepali folk elements with contemporary sounds, creating an emotionally rich experience. The lyrics and composition by Ravi Basnet, weave a narrative of love and longing, complemented by the soulful voices of Manzayashree and Dev Negi.
The music video is directed by Binod Pradhan, who also serves as the director of photography, ensuring a visually stunning presentation. As ATMOON Entertainment continues to develop its portfolio, the success of Jhyain could pave the way for more groundbreaking collaborations between Asian and Western entertainment industries, showcasing the richness of diverse cultures through music and film.
With its captivating visuals, powerful storytelling, and the star power of Manzayashree, Jhyain is poised to leave a lasting impact on viewers worldwide.